Media Literacy

Students build a critical awareness of mass media and its effects on girls and women.

Girls increase their awareness of the scope and power of the media and the effects of media messages on girls and women.

With interactive, hands-on projects and discussions, preconceived notions of who and what girls are, based on ever-present media messages, are dissected and reevaluated.

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Girls Inc. of NYC’s Media Literacy program explores:

• Types of media
• The messages we get—subtle and obvious—from media
• The impact of advertising on girls every day, in many ways
• How to be “media smart”
• Real beauty vs. media beauty
• Finding diversity in media
• “Talking back” to the media
• Hard news and how it portrays women
• Evaluating strong, smart and bold characteristics in real and fictional women
• Recognizing and getting rid of stereotypes
• Careers in news media—print, digital, radio, and TV
• Careers in entertainment media: film, TV, magazines, Broadway, etc. 

The always exciting Media Literacy program culminates in videos made by the girls themselves, based on their original storyboards.

Thanks to this unique program, girls discover the positive and negative aspects of media, as well as new views of themselves and their gender.